WMB-ROI solved this issue by dividing the area into sub-districts centered around existing marquee features. This created smaller, more manageable “floating zones”, and thus a consistent aesthetic. WMB-ROI also expedited the city’s site plan approval system to accommodate for future growth. After dividing up the district, our firm developed a set of guidelines for each area, giving developers a template dictating the style, spacing, and potential project costs for the surrounding structures. By providing the city with plans for renovation, construction, and civic reorganization, WMB-ROI successfully helped the city showcase the district’s past while fast tracking its future.