For Winter Haven’s downtown centerpiece, WMB-ROI proposed stylish living and leasable retail spaces in a compact environment, thus combining the old Winter Haven with a fresh perspective. The design implements open-air cafés along the sidewalk, Mediterranean barrel tile awnings, and eye-catching shop signs to unify the streetscape. This mixed-use design breathes new life to the area with an urban approach, providing a pedestrian-friendly street for shopping, dining, parks, and transit stops.